Conversion rate can mean several different things (depending on the site context). that search engines understand the new site and what it should rank for). Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks. Recently, I came across these interesting yorkshire rocking …

Dedicated servers come preconfigured with all sorts of features on Linux or Windows. While you're in the process of choosing your domain name, it's also a good idea to keep your domain length as short as possible. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive …

Assuming a consistent conversion rate, each new visitor to your client's site has a value, and more visitors means more total value. Successful brands establish emotional bonds with consumers. Which leads us to the last example of poor UGC that can exist on Google. My grandson would love a well …

These are important considerations to take into account when planning out a product rewrite project. When you get higher website traffic, your chances of generating more leads will improve. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with …

What sets Yahoo! My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011. When you design a site or have one designed for …

If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. However, customers in the US want to buy in dollars whereas customers in the UK want to buy in pounds. Remember: quality is always more important than …

As with all content, I did keyword research beforehand to pinpoint what people are actually searching for. The net effect becomes a steadydecline in brand loyalty. For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source …

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. The …

If you've written your content so that Google can understand it, you're already doing a great job. Whether the feedback is positive or negative, remember to engage in the best possible manner to nurture the relationship. If you can create content that grabs your readers attention, answers their questions and …

The channel may be a television station carrying an advertisement, a Sunday paper with a coupon placed inside, a website, or a Facebook page. Some webmasters attempt to improve their pages' ranking and attract visitors by creating pages with many words but little or no authentic content. One could argue …

Prefer information-rich pages over pages that lack content. Utilizing outreach techniques is a great way to get your content out into the world. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic …

Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to …

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

We can only try to direct where things go as traffic cops (pun intended). Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Google's emphasis on links is the …

People don't read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. However, we've seen some of our clients rank very quickly without being a "brand" by traditional standards. If you are new in the business then …

Reviewing Your Website's Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content …

Perhaps pumping out three blog posts a week is really just tiring, and not actually producing any results. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated …