Identify the marketing metrics most relevant to your business

On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. If your content isn't worth linking to, your inbound links will be sporadic and few-even if people stumble by your site on accident …

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Ensure more convenience for users by using canonical URLs

SEO?s goal is to enhance a site?s traffic numbers. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Not all back-order agents provide the same service levels …

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Follow a consistent cadence towards onsite SEO

Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. Don't mistake this to mean that your website will rank higher - it simply means that web crawlers sent out by search engines will need to …

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Guide mobile users accurately - don't just rely on orphaned pages

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

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Its all about onsite SEO

We can only try to direct where things go as traffic cops (pun intended). Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Google's emphasis on links is the …

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