If branded well, your business could reach a potential consumer via a digital impression (meaning that they see a search result in Google or Bing etc.). You'll also need to make sure your titles are 70 characters or less, and try to make them catchy if you can. A simple …

Organic SEO is a lengthy process. Not because it's complicated to implement (though it can be), but because tracking what works versus what doesn't requires a least a few months' worth of results to analyze. Plus, you need numbers! Traffic. It's tough to track what's working if you don't have …

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research …